About
Our Story
The people and principles behind DX-AI.
Founded in 2011
The Data Exchange was founded with a focus on complex data integration in the corporate travel sector. Over the years we have built deep expertise in managing and leveraging corporate travel data from around the globe.
What started as a data integration challenge has evolved into a mission: giving organisations the power to understand, control and optimise their corporate spend through intelligence and evidence.
Founded
Laser focused on AI solutions
For the past year, DX has been laser focused on developing solutions for the industry with the incorporation of AI into its technology. Today we are reopening access with a clear, practical offer designed to help organisations convert data into economic advantage.
Our AI platform analyses pricing variants, detects manipulation patterns, and generates negotiation strategies that were previously impossible to achieve at scale.
What we believe
We don’t just show data. We create power, leverage, and control.
Data alone doesn’t save money. Intelligence + evidence + strategy = leverage.
Most Tools
Show you data. Dashboards don’t create leverage. Reports don’t change negotiations.
DX-AI Gives You Power
Intelligence + evidence + strategy = leverage. That’s DX-AI.
Team
The people behind DX-AI.
Susan Hopley
Director
Experienced leader in travel technology and data businesses, with a track record of building successful commercial operations.
Olajide Popoola
Operations
Proven operations leader with experience in scaling data-driven businesses and managing complex operational workflows.
Amy Dobson
Communications
Strategic communications professional with experience in B2B technology and data businesses.