Data Usage

Our Approach to Data

The Data Exchange is built on a foundation of responsible data handling. This page explains how client data is used within our platform.

Data Contribution

Client Data

• Clients upload their travel data to our secure Data Vault
• Data is stored in tenant-isolated environments
• Clients retain ownership of their contributed data

Industry Data

• We may incorporate anonymised industry data from GDS and other sources
• This data is used to enrich analysis and provide context

How Data Is Used

Primary Uses

• Integration: Combining data sources for unified analysis
• Normalisation: Standardising data formats for comparison
• Analysis: Generating insights and trends
• Reporting: Creating actionable reports for clients

Service Development

• Approved data attributes may be used to improve our services
• All use is governed by strict confidentiality agreements
• Individual client data is never exposed to other clients

Data Protection

Security Measures

• Encryption at rest and in transit
• Tenant isolation
• Access controls and audit logs
• Regular security assessments

Aggregation Thresholds

• Benchmarks require minimum cohort sizes (n≥10)
• Individual data points are never identifiable in aggregated outputs

Your Control

Clients can:

• Choose what data to contribute
• Request data deletion
• Access their contributed data
• Control use permissions

Contact

For questions about data usage, contact us at info@thedataexchange.com.

Last updated: {{ now.Format “January 2, 2006” }}