Economic Development, Advertising & Marketing
- Know the flight and hotel final booking patterns by location, advance booking, day of the week, time of the day, etc.
- Obtain travel forecast to improve marketing campaigns’ ROI by knowing the client better, segment and target precisely.
- Identify market preferences and dynamics to better manage campaigns.
- Smart marketing based on travel Intelligence to improve performance ratios.
- Detect new business travel areas of interest to identify next trends in emerging markets and economic recovery.
- Micro-segment and measure demand by origin market (region, country and city), time of the year, etc.
- Improve campaigns’ ROI by knowing the customer verticals, segment and targets precisely.